Vicenza gold jewellery fair introduces changes to its 2017 calendar
VICENZA, Italy, October 2016 – The day after a meeting of its board of directors, Vicenza fair (Fiera di Vicenza) has announced strategic changes to its 2017 calendar of jewellery trade shows, which will enable VICENZAORO to support dynamic growth in international gold and jewellery trade.
Since 2015, three shows have been the mainstay of the Fiera di Vicenza jewellery show line-up. VICENZAORO January and VICENZAORO September at the Exhibition Centre of Vicenza, as well as VICENZAORO Dubai in the U.A.E., through a joint venture with the Dubai World Trade Centre.
Due to increased interest in international distribution from VICENZAORO 2016 registered exhibitors, 2017 will kick off with a newly expanded VICENZAORO January, from the 20th to 25th of the same month.
The Winter VICENZAORO will be the industry’s first international trade show of the year, an exclusive showcase of the new collections after the flurry of year-end activity.
VICENZAORO September 2017 will be shifted to the end of the month, and is now scheduled for the 23rd to the 27th. Dynamic growth in European and international jewellery trade means increased business activity at the end of the tourist season, compelling the Fiera di Vicenza to reschedule the show at a time that benefits exhibitors and attendees.
This decision is also in harmony with the Ministry of Economic Development’s endorsement to align with the Italian Fashion System’s strategy of holding all associated trade shows in September, during the same period as Milan Fashion Week for women. Consequently, Italy will be the international hub of fashion and jewellery in September 2017, favouring a systematic approach that spotlights the best of Italian luxury, all in one place.
With the September event scheduled at the end of the month, the 2017 calendar will also leave room to expand the exhibition offering to promote Made In Italy brands. For this purpose, the blueprint for a third Italian show is now being finalised for late spring, with the aim to strengthen relations between Italian and classified international gold and jewellery companies. A momentous task, this calls for the addition of a third annual show in order to cover all Made in Italy jewellery categories nationwide.
Through the DV Global Link LLC joint venture between the Fiera di Vicenza and the Dubai World Trade Centre, significant new changes are also taking centre stage at the VICENZAORO Dubai international jewellery show. As announced at VICENZAORO September 2016, the 2017 Gulf City Show will be shifted from spring to late fall, scheduled for 15-18 November in order to support November-March high season sales in the Middle East.
VICENZAORO Dubai 2017 will also feature a revamped format reinforcing the show’s role as a strategic springboard for the international jewellery community. The show will indeed double its target markets, opening to the public whilst providing a new and exclusive space for trade professionals, thus preserving the B2B spirit that has always set the VICENZAORO jewellery shows apart.
