Indian actor Pakkhi Guptaa, who has appeared in HotStar film productions Special OPS (2020) and Selection Day (2018), spoke to jewellery consultant Anil Prabhakar about her mindset as a Millennial and Gen-Z consumer in buying jewellery.
Please watch the webinar via this link:
Like most Millennials, friends’ opinions are very important to her. Sharing pictures before making a final purchase is typical.
When it comes to buying clothes, the look, touch and feel of jewellery and accessories are very important. A visit to the store is mandatory for Pakkhi. She has never purchased clothes or jewellery online.
Internet is a medium to discover new products and study trends.
Pakkhi considers the diamond as her “best friend”. Being her birthstone, it occupies a special place in her heart and her jewellery collection. Buying a diamond ring would be her first choice within a limited budget.
Millennials’ affinity towards brands was reinforced in the webinar. Pakkhi bought a Tiffany ring from her first paycheck.
She had aspired to buy a Tiffany ring since she was 12. Tiffany was not even available in India then.
The desire was created in her mind as Tiffany was frequently a topic of discussion in her home.
Buying the product of her choice gave her a sense of achievement and fulfilment.
She reiterated that her engagement ring would also be from the same brand.
Amrapali was another favourite brand of her choice.
Being treated well by a knowledgeable store manager and being able to choose from a wide array of designs add the experiential elements during a store visit.
Millennials consider jewellery as an accessory. Their primary motive is to look good. Cosmetics and clothes are on top of their priority shopping list