Yoko London launches on Selfridges


Luxury pearl jeweller Yoko London has partnered with Selfridges to bring a curated
selection of its best-selling collections to a wider audience.

Customers can now shop a range of the best-selling pieces from Yoko London’s Trend, Sleek, Starlight and Classic collections on Selfridges.com.

These pieces have been carefully selected to showcase a wide range of Yoko London’s designs, ranging from the timeless to the contemporary.

Established in 1973, Yoko London is a third-generation family-run brand.

The established team consists of the finest pearl specialists in the world, who continue to re-define the way women of all ages wear pearl jewellery through imaginative designs and the use of exquisite pearls.

Selfridges.com will showcase some of the brand’s most accessible collections.Yoko London launches on Selfridges