Birmingham-based supplier Just Diamonds will offer a wide variety of diamond- and gemstone-set jewellery in classic and cutting-edge designs, as well as loose stones, to retail buyers at the September 2-3, 2026, edition of the Jewellery Show in Olympia, London, director Dinesh Parekh tells Jewellery outlook Editor David Brough.
- What variety of product will Just Diamonds be offering at the Jewellery Show?
At this year’s Jewellery Show, Just Diamonds will be presenting a broad portfolio of fine jewellery and loose stones, including natural diamonds, certified laboratory-grown diamonds, coloured diamonds, and gemstone-set jewellery featuring sapphires, rubies, emeralds and other precious gems.
We will also be showcasing finished jewellery and semi-set mounts in 9ct, 18ct gold, and platinum, designed to give retailers flexibility and choice for bespoke commissions and bridal collections.
Our collections are tailored for independent jewellers, small and large multiples looking for distinctive, commercially attractive pieces with strong margins and customisation options.
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- What distinguishes this jewellery from other collections offered in the UK market?
What sets Just Diamonds apart is the combination of exceptional stone quality, extensive choice, and flexibility for retailers. We specialise in both natural and laboratory-grown diamonds, as well as certified coloured gemstones and coloured diamonds — categories that continue to see growing consumer demand.
Unlike many suppliers, we combine traditional jewellery expertise with modern technology. Our gemstone and diamond selection platform enables retailers to source stones efficiently and confidently, while our manufacturing capabilities allow for bespoke and semi-bespoke production in a wide range of styles. At the same time, our unique collaborations and infrastructure enable us to efficiently support high-volume business needs.
We also focus heavily on certification and transparency, working with internationally recognised laboratories such as IGI and ICL who specialise in jewellery products, giving retailers and consumers additional confidence in every purchase.
- You offer gemstone-set jewellery. Why is colour so sought-after now?
Consumers are increasingly looking for individuality and self-expression in their jewellery choices, and coloured gemstones offer exactly that. Buyers today want jewellery that feels personal, distinctive, and expressive rather than purely traditional.
We are also seeing growing demand driven by fashion trends, celebrity influence, and social media, where vibrant coloured stones photograph beautifully and help create standout designs.
Sapphires, rubies, emeralds and coloured diamonds allow customers to choose jewellery with personality and meaning, whether that’s through birthstones, favourite colours, or unique statement pieces.
Colour also gives retailers an opportunity to offer something different from classic white diamond jewellery, helping collections stand out in a competitive marketplace.
- Are the coloured gemstones in Just Diamonds collections responsibly sourced?
Yes. Responsible sourcing and transparency are extremely important to us. We work with trusted suppliers and prioritise stones that comply with recognised sourcing standards and industry regulations.
Our certified stones are accompanied by documentation from internationally recognised gemmological laboratories, and we continue to expand our offering of laboratory-grown diamonds and responsibly sourced gemstones to meet growing consumer expectations around sustainability and traceability.
Customers today want reassurance about where their jewellery comes from, and we are committed to supplying products that retailers can offer with confidence.
Who are you hoping to meet at your booth at the Jewellery Show? How can buyers make appointments?
We are looking forward to meeting independent jewellers, retailers, buying groups, designers, and jewellery professionals who are interested in sourcing high-quality diamonds, coloured gemstones, and finished jewellery with reliable service and competitive pricing.
The Jewellery Show provides an excellent opportunity to build new relationships, discuss bespoke manufacturing opportunities, and showcase the breadth of our collections in person.
Buyers can arrange appointments in advance by contacting the Just Diamonds team directly through our website or via our Jewellery Show exhibitor profile. We also welcome visitors to stop by the stand (Stand B20) during the event for an informal introduction and product viewing.
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