De Beers have opened their new flagship store in Dubai Mall. This opening, in partnership with the Chalhoub Group, represents an exciting expansion into the UAE for the luxury jewellery house.
A leading force in contemporary jewellery, De Beers takes design inspiration from the house’s roots in Southern Africa, enriched with London’s creative flair. Nature is De Beers’ eternal muse: from Namibia’s golden dunes to Botswana’s lush Okavango Delta and South Africa’s diverse ecosystem. The house translates the beauty of nature into timeless and elegant designs that reflect London’s unique blend of heritage and modernity.
Drawing on diamond expertise stretching back to 1888, the jewellery house marks life’s gradual evolution with meaningful creations. Just as rough diamonds are transformed into exquisite De Beers jewellery, the house honours the heartfelt moments, big and small, that define who we become.
The new Dubai flagship showcases one-of-a-kind high jewellery, crafted to enhance the beauty of the Earth’s most magnificent diamonds. The house’s artisans fuse traditional goldsmithing techniques with cutting-edge technology, pursuing perfection in every piece. Clients can discover the intricate these masterpieces in the private VIP salon.
The store offers an exceptional selection of solitaires, each diamond expertly chosen for its brilliance and character. The range includes unrivalled collection of dazzling white diamonds, rare Fancy coloured diamonds, and Natural Works of Art—extraordinary treasures revealed by the house’s master diamantaires.
Visitors are also invited to discover De Beers’ jsignature fine and high Jewellery collections, which harness the uplifting power of diamonds to elevate the everyday. As the first luxury jewellery collection to combine rough and polished diamonds, the Talisman collection epitomises the daring spirit of De Beers. Celebrating its 20th anniversary in 2025, Talisman continues to empower with the magnetic power of untouched diamonds, an ancient symbol of strength.
Inspired by the beauty and symbolism of Botswana’s lotus flower, the Enchanted Lotus collection translates the purity and perfection of the flower into crisp, modern jewels. Whilst the graphic and geometric De Beers RVL collection is made for stacking as an expression of individuality.
Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the house’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.
