Ramat Gan, Israel, August 19, 2010 – The Israeli Diamond Industry will have the largest presence it has ever had at the September Hong Kong Jewellery & Gem Fair from September 14 – 20, 2010.
This year, the Israel Diamond Pavilion, organized by the Israel Diamond Institute Group of Companies (IDI), will feature 71 companies, 11 of them exhibiting here for the first time. In addition, about 20 additional Israeli companies will be exhibiting in various locations throughout the show.
The Israel Diamond Pavilion will be located at the Asia World Expo, which will house all of the loose diamond and gemstone exhibitors. IDI’s image booth, located at the heart of the pavilion, will provide information on the Israeli Diamond Industry and will help guide buyers through the pavilion.
An online mini-site, which can be accessed through the IDI portal site, enables buyers to visit the pavilion virtually before the show.
The mini-site includes a map indicating their location at the show as well as contact details of all Israeli exhibitors.
According to IDI, the unprecedented participation of Israeli companies in the September fair is due to the enormous importance the industry places on Asia, with Hong Kong at its centre.Hong Kong is Israel’s second largest market for polished diamonds representing 26 percent of total polished diamond exports in 2009.
IDI Chairman Moti Ganz said that he was pleased with the extraordinary Israeli participation in the Hong Kong September Fair. “Hong Kong, as the gateway to the Far East, has always been a major focus for the Israeli Diamond Industry. We have developed excellent, long-standing relations with companies there and in other parts of Asia. Now more than ever we see these markets as the direction of the future for Israeli diamond companies, and we are actively supporting the industry in their efforts there.”
IDI Managing Director Eli Avidar said that the institute was spearheading efforts to enhance Israeli Diamond Industry trade relations with the region.
“Our multi-level support includes marketing initiatives, trade shows and outreach to new and developing markets in Asia, such as China and India.
IDI Asia – Pacific, our representative office in Hong Kong, assists Israeli diamond companies to bridge cultural and language gaps, and advises them on business opportunities. Moreover, our English and Chinese portal sites are successfully promoting direct ties between Israeli and Asian companies.”
Avidar added that he was very optimistic about the medium and long term prospects for Asian markets.
“China and India are acting as growth vehicles for the Israeli Diamond Industry, and we haven’t yet begun to explore the full potential of those two giants.”