Independent luxury jeweller, Laings, has transformed each of its showrooms into a Christmas wonderland, featuring traditional rich red and gold décor, to encourage its clients to treasure the time they have with loved ones and celebrate the magic of the festive season.
Putting a focus on the gift of time, Laings has launched an in-store activation with the British Heart Foundation to help bring people together, giving clients the opportunity to send a special message through its dedicated showroom post boxes.
The charity initiative, which will see £10 donated by Laings for every letter received at its Glasgow, Edinburgh, Cardiff and Southampton showrooms, and through its website, will help to end heartbreak from heart and circulatory diseases.
Each sentimental message sent to Laings will be emailed to the chosen recipient to open on Christmas day, endeavouring to put a glorious smile on their face.
Once the recipient has enjoyed their letter, they will be able to see all the messages from across the UK showcased on the Laings website, displaying the warmth and love of Laings’ extended family.
Through six generations of family ownership, Laings understands the importance of long-standing relationships and celebrating special moments, with strong family values at its core.
Stuart McDowell, Managing Director of Laings, said: “Reflecting on what has been a challenging year for most, this year, more than ever, we must cherish the precious moments spent with our loved ones. Family is at the heart of Laings, and we feel the festive season is the perfect time to bring everyone closer together. Our winter campaign does just that – encouraging us to treasure the moments we get to spend together and creating memories which last a lifetime.”